EMAIL MARKETING
As an independent digital marketing consultant, I work with small businesses, personal brands and funded startups to harness the power of email and grow their audiences, foster relationship building and drive ongoing sales.Whether you need to launch a product, you run a local business in Kerala or you just want to connect with your customers, I can create and implement email campaigns for you that are strategic, imaginative, goal-oriented and budget-friendly (without the cost of hiring an agency).
WHY EMAIL MARKETING
Email marketing is one of the most cost-effective and significant forms of digital marketing available to you. Email marketing lets you reach your audience directly – into their inbox. No need to rely on someone’s software algorithm to show your ad to your ideal buyer or having to spend an advertising budget first. It lets you offer something valuable to your audience, regardless of whether you’re offering a product, converting leads into customers, or keeping in touch with past clients. Email allows you to build trust, increase engagement, and ultimately drive more conversions over time, regardless of your machines or workflow. When your email marketing is setup with smart automation, personalized messages, and analysis tracking, you can have a high Return of Investment (ROI) and long-term value, in email marketing. Email can work for any size business.
How often should I send emails?
The frequency of the emails you send will be guided by your business goals, target audience, industry, and the type of content you’re sending. Now, there is no right answer — but sending emails at the right time, with the right messaging is more important than sending emails too frequently.
Is email marketing suitable for small businesses or freelancers?
Absolutely Yes
Email marketing is not only for the big brands that have big budgets. In reality, it’s the cheapest option and most effective way for small companies and freelancers to connect with their audience, build trust, and eventually keep coming back for more.
Regardless of whether you have a shop in town, offer services, or work in a creative field – email allows you to get in front of your customers consistently without spending a fortune on ads or battling social media algorithms.
Can I use email marketing along with social media or SEO?
For sure – you should be doing it!
Email marketing does not replace social media or SEO – it works well with them, in fact beautifully. When you incorporate all three elements, you’ll have a full, multi-channel strategy that will enable you to lead customers to act, buy, and remain loyal to your brand.